Privacy policy
Last Updated: May 2026
1. Data Controller
The data controller responsible for the processing of personal data under the General Data Protection Regulation (GDPR) is:
Rather Happy
Molenmakershoek 64 E
7328 JK Apeldoorn
The Netherlands
Email: info@ratherhappy.com
If Rather Happy is operated by a registered legal entity, the full registered company name, Chamber of Commerce number, and VAT number should be added to this policy and related legal pages.
2. Scope of This Privacy Policy
This Privacy Policy explains how Rather Happy (“Rather Happy,” “we,” “us,” or “our”) collects, uses, stores, and discloses personal information when you visit, use, or make a purchase from ratherhappy.com or otherwise interact with our services.
This Privacy Policy applies to personal information collected through our website, ecommerce services, customer support communications, marketing communications, and related business operations.
3. Legal Basis for Processing
Under the GDPR, we process personal data only where a lawful basis applies, including:
- Performance of a contract, such as processing orders, payments, shipping, returns, and customer service
- Consent, such as for marketing communications and non-essential cookies
- Legal obligation, including accounting, tax, and compliance requirements
- Legitimate interests, such as website security, fraud prevention, service improvement, and business operations, provided these interests do not override your fundamental rights and freedoms
You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
4. Personal Information We Collect
“Personal information” means information that identifies or can reasonably be linked to an individual.
Depending on how you interact with our website and services, we may collect:
- Contact details, including name, billing address, shipping address, email address, and phone number
- Account information, including login credentials, preferences, and settings, if accounts are available
- Transaction information, including products viewed, added to cart, purchased, returned, exchanged, and order history
- Payment information, such as payment method, transaction status, and confirmation details
- Communications, including messages sent to us via email, contact forms, or customer support
- Device and technical information, including IP address, browser type, device identifiers, time zone, and network information
- Usage data, including website interactions, pages viewed, products viewed, search terms, referral sources, and marketing interactions
- Marketing and communications preferences, including newsletter subscriptions and consent records
Payment card details are processed directly by our payment providers and are not stored on our servers.
5. Sources of Personal Information
We collect personal information:
- Directly from you when you place an order, create an account, subscribe to marketing, contact us, or otherwise provide information
- Automatically when you use our website, including through cookies and similar technologies
- From service providers who process data on our behalf
- From advertising, analytics, and marketing partners where permitted by law and subject to applicable consent requirements
6. How We Use Personal Information
We use personal information to:
- Provide, operate, and improve our website and services
- Process orders, payments, shipping, returns, refunds, and exchanges
- Communicate with you about orders, accounts, customer support, and service updates
- Provide customer support
- Send marketing communications where permitted by law or where consent has been provided
- Display and measure advertising where legally permitted and subject to consent requirements
- Improve website performance, customer experience, and product offerings
- Prevent fraud, enhance security, and protect our website and customers
- Comply with legal obligations and enforce our terms and policies
7. Shopify and Order Processing
Our online store is hosted by Shopify Inc., which provides the ecommerce platform that allows us to sell products and process transactions.
Shopify may process personal data on our behalf to provide checkout, payment processing, hosting, analytics, fraud prevention, customer events, and related ecommerce services.
8. Shipping, Fulfillment, and Customer Support
We may share personal information with shipping, logistics, fulfillment, and customer support providers in order to:
- process and deliver orders
- provide tracking information
- handle returns and exchanges
- respond to customer inquiries
- resolve service issues
These providers may include shipping platforms, carriers, fulfillment partners, and customer support tools.
9. Marketing and Advertising
We may use marketing and advertising technologies to measure campaign performance, personalize advertising, and show relevant product content.
These technologies may include:
- Google Ads
- Google Analytics 4
- Meta/Facebook
- Klaviyo
- Google Tag Manager
- remarketing and analytics integrations
Where legally required, marketing and advertising technologies are activated only after consent has been granted.
You may unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting us.
Non-promotional communications related to your orders or account may still be sent.
10. Cookies, Consent Management, and Analytics
We use cookies and similar technologies to operate, improve, analyze, and personalize our website and services.
Essential cookies are required for core functionality and security and cannot be disabled.
We use Pandectes GDPR Compliance as our Consent Management Platform (“CMP”) to manage cookie preferences and consent records.
Our website implements:
- Category-based consent
- Automatic script blocking
- Consent logging
- Google Consent Mode v2
- Shopify Customer Privacy API integration
Visitors located in the European Economic Area (EEA), United Kingdom, and Switzerland are presented with a consent banner allowing users to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences
- Withdraw or update consent at any time
Analytics and marketing technologies are disabled by default until consent is granted where legally required.
For more information, please see our Cookie Policy.
11. Google Analytics and International Transfers
We may use Google Analytics 4 to analyze website usage and improve our website experience.
Google may process data on servers outside the European Economic Area, including in the United States.
Where personal data is transferred outside the EEA or the United Kingdom, we rely on recognized safeguards such as:
- Standard Contractual Clauses
- adequacy decisions
- contractual safeguards
Consent-based tracking is enabled where required.
12. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including:
- Order and accounting data retained in accordance with tax and commercial laws
- Customer service communications retained as necessary to resolve inquiries
- Marketing data retained until consent is withdrawn or the data is no longer needed
- Analytics data retained according to configured retention settings
- Consent records and cookie preference records retained for compliance, audit, and legal documentation purposes
When data is no longer necessary, it is deleted or anonymized where appropriate.
13. Automated Decision-Making and Fraud Prevention
We may use limited automated processing and fraud prevention systems to detect suspicious transactions, prevent abuse, and protect our website and customers.
Shopify and payment providers may use automated fraud prevention tools, such as temporary restrictions linked to suspicious payment attempts or repeated failed transactions.
We do not conduct fully automated decision-making that produces legal or similarly significant effects without appropriate safeguards.
14. Your Rights
Depending on your location, you may have the right to:
- Access personal data we hold about you
- Request correction of inaccurate data
- Request deletion of personal data
- Restrict or object to processing
- Receive a copy of your data and request portability
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
You may exercise your rights by contacting us using the details below.
We may need to verify your identity before fulfilling your request.
15. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to:
- know what personal information we collect
- request deletion of personal information
- correct inaccurate information
- opt out of certain data sharing activities where applicable
Requests may be submitted using the contact information below.
16. Complaints
If you have concerns about how we process your personal data, you may contact us directly.
If you are located in the European Union, you may also have the right to lodge a complaint with your local data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.
17. Children’s Data
Our website and services are not intended for children under the age of 16, and we do not knowingly collect personal data from children.
If such data is identified, it will be deleted without undue delay.
18. Do Not Track
Because there is no consistent industry standard for responding to browser “Do Not Track” signals, we do not alter our data collection practices solely in response to such signals.
However, users may manage cookie and tracking preferences through our consent banner and cookie settings tool.
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements, operational practices, technology, or service providers.
The latest version will always be available on our website with the updated date.
20. Contact
Rather Happy
Molenmakershoek 64 E
7328 JK Apeldoorn
The Netherlands
Email: info@ratherhappy.com
- Choosing a selection results in a full page refresh.
